Blog - Geek

If you are thinking of moving to a “green fleet” in light of the proposed carbon tax check out this great article in BRW.

The article, arranged by icon.pr for long-time client FleetPartners, outlines what it really means to be green and how you can reassess your fleet to ensure your vehicles run efficiently.

FleetPartners is one of Australia’s largest fleet solutions companies with offices in every state.

Click here to read the article online.

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There is no doubting that Gen Y is a digital powerhouse with instant gratification close to mind.

As they continue to emerge as the future power of both the workforce and the consumer market, every business should be looking at their communication strategies to engage with this highly mobile and savvy audience.

Want to know more? Have a read of this great blog post on the subject by Smart Design researcher, Sarah Nagle. Or see how it's done with this neat campaign by icon.pr for OzCo here.

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PR’s recently found love for online platforms is proving to be the perfect romance – statistics just released by Nielsen Australian Online Consumer Report state that the average Australian spends 21 hours and 42 minutes of their life online each week, equating to three hours and six minutes each day – that’s an incredible opportunity for brand exposure.

With the internet being used extensively in people’s everyday lives, it is crucial for public relations to have an integrated media strategy that incorporates social media. No longer are people merely engaging with brands face-to-face; they are also engaging face-to-screen.

Social media ensures a brand remains relevant in today’s world. Integrated communications solutions between different media can broaden the spectrum of a brand’s audience and reinforce its image. This is proved by the fact that almost 70 per cent of television viewers use their computer (or smartphone) at the same time. This suggests that campaigns which combine television and internet advertising may grant you more bang for your buck. It’s also worth spending some time on Facebook, with the social media website recently overtaking YouTube as the world’s most popular site for uploading videos (43 per cent of those surveyed engage in brand commentary).

With such a strong influence, who wouldn’t want to use social media to boost their profile?

At icon.pr we have always recognised the value of social media and embraced the online phenomenon from the early days. You can checkout our campaign work or email us to find out how we can tailor an online presence to suit your business. 

The web development team has been busy upgrading the Cadbury Fundraising website to compliment the 2011 catalogue and delicious product range. Cadbury Fundraising required an interactive website that helped community groups, schools and sports clubs to find a way to generate much needed funds. In order to achieve this, the Icon.Inc team has overhauled the CMS to provide users with an innovative interface that allows them to navigate through the different elements of the Cadbury Fundraising site, and seek the information they need with ease.

It was also of paramount importance for the website to be visually appealing and engaging. The "Rocketing Freddo" now welcomes users to the home page and the new product library filled with mouth-watering images of the Cadbury range is sure to leave you with a craving for a chocolate treat!