Ducati Motorcycles

Ducati approached icon.pr to manage the launch of the Streetfighter motorcycle. icon.pr understood the launch was pivotal in terms of brand perception and implementing a seamless event was paramount.

Working to a relatively short time-frame and budget, icon.pr developed and implemented a strategic communications and PR plan to further build Ducati’s media profile and drive sales of not only the Streetfighter but also other models, increasing brand awareness.

By executing a successful launch with around 300 guests and creating intriguing story angles and tactical photo opportunities, Ducati were able to benefit from extensive media coverage.