Lifestyle Communities

icon.pr has worked closely with over 55’s residential developer and operator Lifestyle Communities for over eight years to design and implement PR strategies targeting their discrete corporate and community audiences.

Two complimentary strategies were created to engage business media and analysts, to build the company profile and to support the corporate business strategy. There were also activities to support Lifestyle Communities’ many housing projects within local communities.

Lifestyle Communities has been profiled several times in leading business publications, taking the number 10 spot in BRW Magazine’s Fast 100. Features have also been secured in BRW’s Innovation section and The Financial Review, as well as a consistent, positive presence in the local media and Herald Sun.