Moose Toys

Its name may evoke the Canadian wilderness but Moose Toys is every bit an Australian business success story.

A global organisation that prides itself on innovation, design and quality, Moose toys are sold in over 75 countries. Yet while Moose brands are internationally recognised, the corporate story was being overlooked. So in late 2011 Moose engaged icon.pr to help build its business profile in the busy lead-up to Christmas.

icon’s combination of brand and corporate PR expertise was an ideal fit for this challenging brief. Drawing on our B2B knowledge and strong media relationships among the business and corporate media icon secured major spreads in metro dailies around Australia as well as broad coverage in social media and trade publications. A great result as measured by the outstanding ROI.