Our story

icon.pr is a digitally-led public relations agency specialising in strategic communications and behavior change marketing.

Part of Icon Agency creative services group, icon.pr’s multi-disciplinary approach ensures we are at the forefront of new PR practice – from tapping the power of social media to drive brand extension, to reaching new audiences with savvy media relations and targeted engagement.

For more than a decade we have been providing integrated communications and PR services across five core practice areas: corporate; government; consumer; business-to-business; and professional services.

Based in Melbourne, we blend evidence-based methodologies with leading-edge digital capabilities to create campaigns that deliver measurable results.

Meet the team

  • Joanne Painter

    Joanne Painter

    Managing Director, PR

    Joanne Painter

    Managing Director, PR

    Joanne has more than 20 years’ experience in journalism, PR and digital engagement. Prior to founding icon.pr, Joanne was an award-winning print journalist and media commentator for News Limited and Fairfax. As a pioneer of digital PR in Australia Joanne leads a team of digital and social media experts skilled in designing and executing integrated PR and communication campaigns. 

    Joanne consults on digital communications strategy, social media issues management, brand strategy, and corporate communications. Her clients have included ME Bank, ANZ, Schweppes, NSW Farmers, Advantedge/NAB Group, REIV, FKP/Aveo, Australand, Sustainability Victoria, EPA Victoria and VicRoads. Joanne has a BA (Hons) Degree and a Master of Arts Degree from the University of Melbourne.

    She sits on the Victorian Public Relations Institute of Australia (PRIA) committee, is chairperson of the PRIA Victoria Registered Consultancies Group, and a member of the Australian Marketing Institute.

  • Chris Dodds

    Chris Dodds

    Managing Director, Digital

    Chris Dodds

    Managing Director, Digital

    Founder of Icon Agency, parent company to icon.pr, Christopher Dodds is a designer and digital strategist with more than 20 years' industry experience. After training as a designer he established Icon in the mid 1990s and advised some of the country’s leading agencies and companies on digital pre-press production.

    An expert in digital communications, Chris leads the web team at Icon, working on key client accounts including Mondelez (Cadbury Fundraiser), iSelect, the Global Carbon Capture Institute, Murdoch Childrens Research Institute, VicRoads, and Trinity Grammar School's Connect platform. Chris has a Masters by Research in Interactive Media from RMIT University.

  • Lauren Lauren
  • Anna Anna
  • Ant Ant
  • Dan Dan
  • Isabella Isabella
  • Jack Jack
  • Veronica Veronica
  • Libby Libby
  • Rebecca Rebecca
  • Matt Matt
  • Rod Rod
  • Ed Ed
  • Luke Luke
  • Kosta Kosta
  • Andrew Andrew
  • Jessie Jessie
  • Jess Jess
  • Saskia Saskia

How we work

  • Inter-disciplinary teams working in close collaboration with clients to drive campaign outcomes. 
  • Skilled and experienced account managers who see clients as partners.
  • Honest, transparent relationships where teamwork and trust is paramount. 
  • A team that’s genuinely committed to understanding your business – and getting the results you want.