Icon reached Chinese speakers in support of SkyBus’ new St Kilda launch this weekend. With China set to become Australia’s top international tourist market, Icon used its Icon China offering to deliver a tailored media strategy to reach Chinese speakers in Australia.
Influential publications with WeChat accounts received SkyBus’ official media release in Chinese, along with official photos supporting the announcement.
Huaglad.com, one of the China’s most-read online publications, covered the news story.
Understanding the preferred channels used by Chinese consumers is key to building trust and engagement. Icon China connects Australian and Chinese businesses through effective communication and marketing techniques.
Leveraging its expertise in public relations, digital and creative services, Icon China provides essential cross-border capabilities required for Chinese companies looking to enter the Australian market and Australian companies who want to thrive in China with best-in-class partnerships.
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