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How recent changes to Google’s search algorithms have made public relations an essential component of search engine optimisation success.

As the gateway through which most online information is accessed, search engines play a vital role in modern business. Understanding and manipulating the logic that search engines such as Google or Bing employ to prioritise online content and determine search ranking has become big business for marketers and communications consultants alike.

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Tips to Boost Your Google Ranking Using Search PR

tips1

Focus on meaning

Focus on meaning and semantic
(or conversational) text in media releases and publications, not just keywords.

tips2

Generate Authority

Generate authority by focusing
on authorship. Create and maintain profiles
for content authors, ensure content is attributable to an author.

tips3

Include Mobile Search

Include mobile search in your strategy, particularly in light of the increasing volume of mobile search traffic.

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