Words have
the power to
ignite change
and shape
tomorrow.
Icon is a multi award-winning Australian public relations agency offering integrated PR, communications, social media, digital content, media strategies and creative services in Melbourne, Canberra and Sydney.
Working at the vanguard of new PR practice, we help clients find their voice by optimising earned, owned, bought and shared media.
Expertise
We craft communications strategies and content to raise your profile, get your voice heard and change public perception or behaviours. We're known to be one of the most awarded PR agencies in Australia, with recent wins including 4 awards at PR Awards Asia 2021, and Australasian Consultancy of the Year by Provoke Media.
Corporate communications
Working to protect, promote and amplify trust in organisations.
Corporate communications
Strategic communications advisory
Change management communications
Mergers and acquisitions
Company visioneering and brand storytelling
CEO and executive profiling
Thought leadership
Internal communications
Government relations & public affairs
Leveraging our deep understanding of government to elevate issues into the national conversation and connect clients with decision makers.
Government relations & public affairs
Community awareness and influencing campaigns
Stakeholder engagement and consultation
Media relations
Events and launches
Ministerial and departmental engagement
Lobbying (via our trusted third party specialists)
Behaviour change campaigns
Leading citizen engagement through integrated PR communication tactics.
Behaviour change campaigns
Audience and stakeholder mapping
Behaviour change campaign strategy
Media and channel planning
Media relations
Events and launches
Digital content
Social media content and curation
Financial & market communications
Expert guidance to build and enhance shareholder value.
Financial & market communications
Banking and investment communications
Superannuation fund mergers
Market and shareholder relations
Investor communications
PR for start-ups and fundraising
Media liaison and influencing
Events and presentations
Market entry & product PR
Opening new markets, launching new brands.
Market entry & product PR
Market entry strategy
Brand storytelling and messaging
Events and activations
Influencer marketing
Media familiarisation
Product review/sampling programs
Social media community building/management
Digital content creation and curation
Community & stakeholder engagement
Build advocacy and strengthen relationships with key stakeholders.
Community & stakeholder engagement
Stakeholder engagement and mapping
Focus groups
Consumer research
Facilitated workshops
Content and program co-creation
Outrage management and mitigation
Governance processes and decision making
Media relations & publicity
Driving earned media through targeted public relations
Media relations & publicity
Media strategy and advisory
Media desksides
Op-eds and byline editorial
Media events/press conference
Press office
Newsjacking
Media listening/competitor analytics
Data insights
Social media & influencer marketing
More than half the world uses social media. We help you join the tribe.
Social media & influencer marketing
Social media strategy
Digital reputation management
Product seeding/reviews
Community management
Content creation and curation
Linkedin/Facebook/Instagram marketing
Influencer marketing
Media & presentation training
Preparing executives and leaders to communicate with confidence.
Media & presentation training
Media training
Presentation training
Public speaking
Executive and CEO coaching
Story shaping and key message development
Social media training
Leadership and team capacity building
Technology PR
We combine deep technology expertise with specialisms in the sectors your audience considers home.
We change behaviour, influence buying decisions, manage reputations, and make technology companies household names in the households that matter to them.
We are integrated from inception, collaborative and creative by nature, and purpose-driven because we believe purpose matters.
Latest work from PR and communications
Beyond PR and
communications
Looking for support beyond public relations? Our integrated, in-house model can scale to meet your unique requirements.